Haaretz — Israelis trust Magen David Adom’s skilled medical teams to save lives 24/7 by rushing to the scenes of accidents, violent incidents, and other emergencies. Few are aware of the organization’s remarkable efforts to fine-tune its operations by adopting innovative technologies — and save even more lives.
When someone in Israel calls 101 — the emergency phone number for reaching Magen David Adom (MDA)—it takes only two to three seconds on average until someone answers the phone, significantly less time than in most developed countries. Even more remarkable is that MDA’s cutting-edge Command and Control System ensures that the response to that emergency will be extremely fast and efficient, with logistic decisions handled by artificial intelligence (AI).
“As soon as we get a call, our system analyzes the requirements and locates all the relevant resources in the area — automatically dispatching the most suitable vehicles and personnel,” explains Ido Rosenblat, MDA’s chief information officer. “The computer can make important decisions in milliseconds and reduces both response time and errors. Since in many cases every second counts, this is a game-changer.”